The new Guinness ad, directed by Bravia-balls guy Nicolai Fuglsig. Cost a mere 15 (fifteen, that is) million euro. And still the result is an ok commercial, but rather flat & unimaginative. Won't become a classic.
I'm not a fan of the Xbox work, but this one is 'ok'. Probably because David Fincher was 'creative consultant' (what the fuk that means, I don't know). And the Tears for Fears song adds a lot.